The first word in social media is SOCIAL

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The first word in social media is SOCIAL

Even though I know enough about social media to teach true neophytes the basics of Facebook and Twitter, there’s still waaaaaayyyy more that I don’t know. I feel like a dinosaur compared to those techies who are IN it. I have an Instagram account I barely touch, and I know what Snapchat is, but I don’t have an account. I like the idea of Vine, but finding the perfect six to 10 seconds of video seems daunting. I have a Goodreads account, yet none of my books are listed there (that probably has a lot to do with my general animosity toward its parent company). And I most definitely need to get on the ball with YouTube.

So, you could say I’m a bit behind when it comes to using social media to promote Stan Finds Himself on the Other Side of the World.

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Stan does have a Pinterest board, so that’s something. Hey – there’s more stuff there than I remember. (Does Snoopy’s happy dance!)

One thing I plan to do that I’ve yet to see anyone try (which is not to say that someone’s not doing it) is to serialize Stan on YouTube. Get a background image of each city and make videos of me reading from the book in front of each one. I wonder how long it will take to read an entire 450-page book out loud…

I thought about giving Isis her own Twitter handle, but that’s been done before – a LOT – so I’m kind of thinking not so much. But I could offer quips and advice from the myriad secondary and tertiary characters Stan meets on his travels. Now that might be worth the time investment.

first-word-in-social-media

The main thing to keep in mind is that the first word in social media is SOCIAL. It’s about creating a tribe and giving them a reason to (a) keep coming back and (b) to share your stuff so that the tribe grows. Manufacturing buzz is a lot harder than it sounds – but one key component is good content delivered on a consistent basis.

Sleep – who needs it?

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Read the FIRST 5 Chapters of Stan Finds Himself on the Other Side of the World.

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LAURA ORSINI is an author and self-publishing consultant who works with other authors who want to LO picchange the world. From concept to publication to the first-time author’s book launch, her expertise will help you make a better book and find more readers. Friend her on Facebook, follow her on Twitter, and check out her pins on Pinterest.

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